Maro Fit Project
Web platform created to empower women in their journey towards a healthier and more active life.
Objective
Design a comprehensive digital platform focused on female wellness
Connecting women with a qualified personal trainer, facilitating the purchase of sports products and offering monthly subscriptions with combined benefits. All this through a clear, functional and visually attractive experience.
My role
- Branding construction
- MVP definition
- Flowchart design
- UX Research
- Feature ideation and validation
- Wireframes and interactive prototypes creation
- Visual design
- Motion UI
Tools
- Figma
- Illustrator
- Photoshop
Problem
Users have difficulties finding personal trainers that adapt to their needs, and face barriers when acquiring reliable sports products in one place. This limits their progress in health and wellness.
Point of View (POV)
Maria is a busy professional who wants to improve her health and physical condition. She needs a suitable personal trainer and quality sports products at a reasonable price. She feels frustrated because she cannot find a trainer that fits her specific goals or reliable sports products in one place. This situation demotivates her and hinders her progress in her fitness routine.
The Solution
Marofit is a web platform created to empower women through a comprehensive personal training service, designed by a professional trainer. It offers different types of routines and monthly subscription plans that promote savings and adapt to different needs. Additionally, it includes an online store with sports products, clothing, and supplements, all managed from a functional, fast, and accessible shopping cart.
Research
An exploratory research was conducted to better understand the needs of women interested in personal training, sports product purchases, and subscription options. Through interviews, competitor analysis, and tools like POV and empathy, the main pain points were defined and a logical flow was built to guide users clearly and effectively through the platform.
Visual Identity
A visual identity was defined based on a color palette that transmits motivation, femininity and empowerment. The goal was to find a balance between strength and elegance that represents the essence of the brand and its focus on female wellness. Each interface component was designed with visual consistency, prioritizing an intuitive, accessible and functional experience at all times, both in the store and in the training spaces.
Roboto Regular
Main Features
Monthly Subscription
The platform was designed to offer different types of subscription plans, each with its details, benefits, and prices clearly visible. Additionally, from the same page, users can add the plan to the cart and make the purchase quickly and easily, improving the navigation and conversion experience.
Personal Coaching
The platform includes an exclusive section to highlight the personal trainer, presenting their profile, work approach, and experience. From this section, users can explore different personal coaching plans, learn about their benefits, and make the purchase directly, facilitating the decision and hiring process.
Store
The platform integrates an online store where users can purchase sports products such as clothing, supplements, or accessories. Purchases are made intuitively through a shopping cart that allows selecting multiple items and choosing between different payment methods, ensuring a fast, secure, and efficient shopping experience.
The development of this website has been a comprehensive process, where we sought to combine functionality, aesthetics, and usability to offer a unique experience to users. The platform is intuitive and visually attractive, specifically designed to empower women on their journey towards a healthier and more active lifestyle, providing tools and products adapted to their needs and preferences.